I played a key role in refining and developing The A Method’s branding and marketing direction as a B2C medical-grade skincare company. My focus was on positioning the brand as pro-age, celebrating healthy skin at every stage of life rather than promoting unrealistic beauty standards. I helped shape messaging that emphasized inclusivity, ensuring the product line spoke to all age groups, genders, and skin concerns. By aligning the brand with values of empowerment, diversity, and expert driven care, I contributed to a marketing strategy that resonated with a broader audience while staying true to The A Method’s clinical roots and professional-grade efficacy.