I played a key role in refining and developing The A Method’s branding and marketing direction as a B2C medical-grade skincare company. My focus was on positioning the brand as pro-age—celebrating healthy skin at every stage of life rather than promoting unrealistic beauty standards. I helped shape messaging that emphasized inclusivity, ensuring the product line spoke to all age groups, genders, and skin concerns. By aligning the brand with values of empowerment, diversity, and expert-driven care, I contributed to a marketing strategy that resonated with a broader audience while staying true to The A Method’s clinical roots and professional-grade efficacy.