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More Branding

New West Technologies

I built a comprehensive brand redesign for an IT company with a diverse service portfolio, including extensive field work. A key focus of the rebrand was enhancing employee safety and visibility, especially for technicians working on-site in various environments. I developed a visual identity that emphasized professionalism and authority, incorporating bold, high-contrast colors and clean typography. Uniforms were redesigned to be highly visible and functional, ensuring team members were easily identifiable and safe while reinforcing a cohesive, trustworthy brand presence in the field. The result was a strong, recognizable identity that communicated both technical expertise and a commitment to safety.  

Fringe Theory Salon

I provided logo design, branding, and a full suite of print and promotional materials for a high-end bespoke hair salon seeking a distinctive visual identity. While the client initially requested the inclusion of hair shears—a common motif in salon branding—they also wanted something that would set them apart. To meet that challenge, I created a unique, artistic logo that subtly integrated the shears into a refined circular design, evoking elegance and craftsmanship without being overly literal. The final branding captured the salon’s upscale, custom-tailored approach while delivering a polished and memorable aesthetic across all touchpoints.  

Collagen P.I.N.

Worked on marketing initiatives for three B2B & B2C medical grade and over the counter brands utilizing appealing social media, e-mail campaigns, websites, e-commerce, and press releases.

Collagen P.I.N. device overview video below. Used Adobe, After  Effects, and Adobe Photoshop.

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