New West Technologies
I built a comprehensive brand redesign for an IT company with a diverse service portfolio, including extensive field work. A key focus of the rebrand was enhancing employee safety and visibility, especially for technicians working on-site in various environments. I developed a visual identity that emphasized professionalism and authority, incorporating bold, high contrast colors and clean typography. Uniforms were redesigned to be highly visible and functional, ensuring team members were easily identifiable and safe while reinforcing a cohesive, trustworthy brand presence in the field. The result was a strong, recognizable identity that communicated both technical expertise and a commitment to safety.
Fringe Theory Salon
I provided logo design, branding, and a full suite of print and promotional materials for a high-end bespoke hair salon seeking a distinctive visual identity. While the client initially requested the inclusion of hair shears, a common motif in salon branding, they also wanted something that would set them apart. To meet that challenge, I created a unique, artistic logo that subtly integrated the shears into a refined circular design, evoking elegance and craftsmanship without being overly literal. The final branding captured the salon’s upscale, custom-tailored approach while delivering a polished and memorable aesthetic across all touchpoints.
Collagen P.I.N.
Worked on marketing initiatives for three B2B & B2C medical grade and over the counter brands utilizing appealing social media, e-mail campaigns, websites, e-commerce, press releases and sales enablement.
Collagen P.I.N. device overview video below. Used Adobe, After Effects, and Adobe Photoshop.