In my role with Geek Squad, I was responsible for creating and managing internal and external communications materials aligned with the company’s strategic goals. I developed multimedia content—including video, graphics, and digital assets—that upheld and reinforced Geek Squad’s distinctive branding.

I applied Geek Squad’s branding standards across all materials to ensure continuity in tone, visual identity, and messaging. I also played a key role in protecting the integrity of the brand by reviewing content for compliance and safeguarding proprietary elements in both digital and print formats. Through close collaboration with marketing, legal, and leadership teams, I helped maintain brand consistency while supporting innovative campaigns and communication initiatives.