I contributed to strengthening and evolving Induction Therapies’ brand identity and marketing strategies as a B2B private label wholesaler in the medical aesthetics industry. My work focused on clarifying the brand’s value proposition—delivering high-quality, customizable skincare solutions for professionals and clinics seeking to expand their own branded offerings. I helped refine the visual identity and voice to better reflect the company’s commitment to innovation, reliability, and partnership. Through targeted messaging, improved collateral, and streamlined communications, I helped position Induction Therapies as a trusted, professional-grade resource for skincare businesses looking to grow with credibility.