Bill Montgomery
Marketing | Communications | Instructional Design
I’m a storyteller at heart who connects strategy, design, and learning to create meaningful experiences. With over a decade in marketing, communications, and training, I help organizations turn complex ideas into clear, engaging content that drives results. From campaigns and brand messaging to e-learning and internal communications, I manage projects from concept to completion, bringing creativity, structure, and a deep respect for compliance, clarity, and collaboration to every step.
Experience
Induction Therapies, The A Method, Collagen P.I.N.
Digital Marketing & Product Specialist
September 2021 – 2025
Developed eye-catching visuals for websites, social media, email campaigns, product catalogs, and advertisements. Collaborated with the digital print department to develop packaging and product labeling for internal and external campaigns.
Created and delivered training media and instructional materials to support internal communication initiatives, onboarding, and technical skill development. Designed videos, visual job aids, and presentation decks that reinforced key messages and strengthened team performance across multiple departments.
Drove strategic marketing initiatives for three B2B and B2C medical-grade and over-the-counter brands, utilizing engaging social media, email, e-commerce, and press channels to enhance visibility and brand consistency.
Focused on technical and operational needs within the Marketing Department, crafting innovative digital solutions by analyzing current trends and implementing the right tools for communication and training.
Built and maintained a project management framework to improve efficiency and consistency, including support documentation, process guides, and project plans that streamlined product launches, social media campaigns, and web updates.
Best Buy – Geek Squad
Senior Corporate Communications Specialist
July 2008 – October 2020
Managed corporate communications initiatives and campaigns that reflected and reinforced company values, culture, and brand standards. Collaborated closely with HR, management, and executive leadership to support internal messaging, employee engagement, and training initiatives across multiple departments.
Conceptualized, developed, and implemented communication plans and strategies that strengthened alignment between teams and improved information flow across the organization. Designed internal communications and instructional materials to support onboarding, compliance, and professional development.
Delivered written content, video, and graphics for digital publications, intranet platforms, and email alerts reaching more than 10,000 employees. Served as in-house producer, director, and editor, working with contract photographers and videographers to create corporate training, safety, and promotional videos.
Maintained consistent brand standards and accuracy across all deliverables, including print publications, newsletters, web pages, and internal campaigns. Partnered cross-functionally with HR, operations, and executive teams to ensure communications and training materials supported organizational goals and employee success.
Outreach
Communications Steering Committee: Best Buy RWEN (Women’s Remote Employee Network)
Communications Chair: Geek Squad Inclusion and Diversity Committee
Communications Chair: Best Buy District 52 Tri-Pride
Skills
Communications
I specialize in developing clear, engaging messages that connect teams, strengthen culture, and drive understanding across all levels of an organization. With experience in internal communications, corporate messaging, and digital content creation, I collaborate with HR, management, and executives to ensure alignment and consistency in every message.
Communications Technical Skills:
Microsoft Office 365, SharePoint, Teams, Planner, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Canva, Vyond, Loom, Trello, Asana, LMS Tools, Articulate 360 (Rise, Storyline), Microsoft Sway
Marketing
I focus on organization, strategy, and creative execution to deliver cohesive, results-driven marketing campaigns across both B2B and B2C markets. My experience spans digital, print, and e-commerce channels, developing brand campaigns, managing content calendars, and optimizing outreach through data-driven insights. Skilled in social media strategy, content creation, email marketing, packaging design, and web development.
MarketingTechnical Skills: WordPress / Elementor, SEO, MailChimp, Share-A-Sale, Act-On, Google Analytics, Monster Insights, Meta Creator Studio, MouseFlow, Intuit QuickBooks, Amazon Merchant, Google Merchant Center, Shopify, WooCommerce, Meta Business Suite, Loomly, TikTok for Business
Instructional Design
I create learning experiences that simplify complex information and strengthen employee development, compliance, and performance. My approach blends adult learning principles, visual storytelling, and structured project management to produce clear, engaging, and measurable results.
Instructional Design Technical Skills: Articulate 360 (Rise, Storyline), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Microsoft 365 (Sway, PowerPoint, Teams, Planner), Learning Management Systems (LMS Administration, SCORM Integration), Canva, Vyond, Loom, Trello, Asana
Video & Photography
I work closely with clients to create video and photography strategies that drive meaningful results and deepen audience connection. Through video, I craft dynamic, story-driven content that aligns with a brand’s goals, while photography allows me to capture fleeting moments that preserve emotion and spark conversation. Each frame, whether moving or still, tells a unique story, inviting viewers to connect with the brand on a deeper, more human level.
Video & Photography Technical Skills:
Adobe Photoshop, Adobe Lightroom, Adobe Premiere, Adobe After Effects, Canva, Animoto, Autodesk 3DS Max
Project Management
My project management skills are grounded in the ability to manage multiple complex campaigns simultaneously, each at different stages of development. I understand the importance of staying organized, adaptable, and detail-oriented to ensure that every initiative moves forward smoothly. Effective collaboration is key, I prioritize clear communication and transparency to keep all stakeholders aligned and informed. Maintaining visibility across all projects not only supports better decision-making but also helps deliver consistent, strategic results that align with overall business goals.
Project Management Technical Skills: Trello, MS Project, MS Planner, Asana
Digital Design
Design, typography, signage, and branding are my true passions, I find joy in crafting visually compelling narratives that resonate with audiences. The process of combining imagery and typography to shape a brand’s identity inspires me, and each project is an opportunity to explore creativity, bring ideas to life, and create meaningful visual impact.
Digital Design Technical Skills: Adobe Creative Suite, Canva, Autodesk 3ds Max, AnimotoAdobe Creative Suite, Canva, Autodesk 3ds Max, Animoto
Samples of My Work
Testimonials
Bill brings a wide array of technical skills to his work and does so while engaging in a very human centered way. He delivers effective communication through thoughtful and methodical content gathering all the while keeping delivery method and timeline requirements in mind. He constantly reviews his work and how he can improve and make the next creative output better than his last.
I can always count on Bill to handle all production needs, including logistics, communication, project coordination, handling paperwork, filming and delivering files in a very organized manner. He’s a great communicator and a sincere pleasure to work with.
Bill has always been instrumental to me when I needed communication to be sent whether it was being sent to small or large audiences. He is very reliable and always made our projects much more fun. He brings information to life with his formatting and artistic skills. Bill is so personable and gets along well with all. He is a joy to work with.
Bill brings value from so many angles. He’s passionate, talented, creative, and fun. To work with Bill is to explore unique ideas. He has a zest for creating beautiful and effective projects and materials. This kind and generous soul makes collaboration a joyous experience!
Bill is a very motivated and dedicated employee that strives to partner with others to improve the employee experience for others. He is very approachable and someone I would pick to be on my dream team any day! My first pick!
I’ve worked with Bill over the course of several years in cross-functional roles as well as on various projects. Bill has a willingness to learn and explore areas that he’s unfamiliar with and does so with passion and energy. As a partner, Bill is detailed oriented and process driven. He is thoughtful in his interactions and makes sure to develop a rapport with business partners, gaining their trust. Bill is always a pleasure to work with and is a great asset to any team.